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mission & vision

The Pink Ride's mission is to raise money and awareness towards breast cancer. All funds raised go directly to the St. Joseph Hospital Breast Care Center. 

Sue Keough

History of the pink ride

Pink Ride founder

The Idea:

The Hollis Area Equestrians came to Sue with an idea to raise funds doing what they love to do. Sue was happy to accept, and the ride was born in 2019

Sue Keough is the founder and driver of the Pink Ride. She started the ride in 2012 to bring more ladies into the sport of snowmobiling. Unfortunately mother nature made her and her following of 24 area women walk as there was no snow and it was unseasonably warm. 

Over the years the Pink Ride has gained a lot of steam raising over $100K for the Breast Care Center. It's also snowed just in time each year! Sue is very grateful for everyone's support.

- Think Snow & Pink Too

The Pink Equestrian Ride takes place in Early November and is sponsored by The Hollis Area Equestrians

Raising money and having a fun time - at the same time!

The Pink Ride is an annual snowmobile ride to benefit advances in earlier cancer diagnosis, treatment, and patients' quality of life. The ride was founded in 2012 by Hollis Nor'Easter, Sue Keough. The Pink Ride takes place during the beginning of each February. Many participants from neighboring clubs take part in the Pink Ride including key members from the Brookline IceBreakers, Wilton Lyndeborough Winter Wanderers, and the Weare Winter Wanderers. 
‚ÄčAsk your peers and co-workers if they would like to donate to the cause and start racking up your donations today! Get your Business involved with a tax deductible contribution!

The Results:


Hollis Nor'Easters Snowmobile Club