The Pink Ride is an annual snowmobile ride to benefit advances in earlier cancer diagnosis, treatment, and patients' quality of life. The ride was founded in 2012 by Hollis Nor'Easter, Sue Keough. The Pink Ride takes place during the beginning of each February. Many participants from neighboring clubs take part in the Pink Ride including key members from the Brookline IceBreakers, Wilton Lyndeborough Winter Wanderers, and the Weare Winter Wanderers. 
​Ask your peers and co-workers if they would like to donate to the cause and start racking up your donations today! Get your Business involved with a tax deductible contribution!

Sue Keough

Sue Keough is the founder and driver of the Pink Ride. She started the ride in 2012 to bring more ladies into the sport of snowmobiling. Unfortunately mother nature made her and her following of 24 area women walk as there was no snow and it was unseasonably warm. 

Over the years the Pink Ride has gained a lot of steam raising over $100K for the Breast Care Center. It's also snowed just in time each year! Sue is very grateful for everyone's support.

- Think Snow & Pink Too

The Pink Motorcycle Ride takes place in Early September and is sponsored by Souhegan Valley Motorsports

Enjoy The Trails? Join our Club!

History of the pink ride

Pink Ride founder

Raising money and having a fun time - at the same time!

The Nor'Easters Snowmobile Club

mission & vision

The Pink Ride's mission is to raise money and awareness towards breast cancer. All funds raised go directly to the St. Joseph Hospital Breast Care Center. 

mission & vision

The Pink Ride's mission is to raise money and awareness towards breast cancer. All funds raised go directly to the St. Joseph Hospital Breast Care Center. 

The Idea:

Souhegan Valley Motorsports came to Sue with an idea to raise funds when it was warm out. Sue was happy to accept, and the ride was born in 2019

The Results:

The first annual ride resulted in 44 bikes with 53 riders raising nearly $3000 for the cause. 

AND it was a lot of fun.